“Let me tell you something you already know. The world ain’t all sunshine and rainbows. It is a very mean and nasty place and it will beat you to your knees and keep you there permanently if you let it. You, me, or nobody is gonna hit as hard as life. But it ain’t how hard you hit; it’s about how hard you can get hit, and keep moving forward. How much you can take, and keep moving forward. That’s how winning is done.

Now, if you know what you’re worth, then go out and get what you’re worth. But you gotta be willing to take the hit, and not pointing fingers saying you ain’t where you are because of him, or her, or anybody. Cowards do that and that ain’t you. You’re better than that. – Rocky Balboa

GRIT Is More Than A Brand, It’s A Lifestyle

TNG is about the people behind the brand, not the brand itself. I’m sure you know someone (maybe you) in your life whom uses GRIT – Guts, Resilience, Initiative, and Tenacity.

I want the TNG community to use the brand as a conduit to help represent, honour, and/or recognize those – or themselves, in their life and community with these qualities; including highlighting their outdoor/fitness G.R.I.T of any kind!

The Instagram/Facebook stories of GRIT in social media posts will help inspire people all over to also recognize and showcase G.R.I.T.


G.R.I.T Recognition


Identify someone in your life (maybe it’s you!) or community whom represents Guts, Resilience, Initiative and Tenacity – the fighter, athlete, mom/dad, friend or other.


Show them you’ve taken notice, you’re proud and inspired by them!

A) Snap a photo of them (or yourself) with the TNG gear and post to social media tagging @truenorthgrit.

B) OPTIONAL: Give a TNG product (ie. patch) to this individual in recognition of their G.R.I.T. Include the item in the photo and tag @truenorthgrit.


Write the story of the individual(s) in the social media post recognizing them for who they are and why you’re recognizing them.

Include: #truenorthgrit #gotgrit #nodressrehearsal


Kick back and have good feels for showing #gratitude, #thankfulness, and #GRIT!

Recognition posts will be entered into a draw for some TNG swag!

Most of all, thanks for your support and recognizing those around us who inspire.